Glossary extracted starting with manual seeds, with PTM for the domain med and language EN
omnibus | When multiple books are collected into one volume it's called an omnibus. |
earn out | When your book has earned more revenue than you were paid as an advance it is said to have "earned out." From here on out you get royalties on all "net sales" and all subrights income |
bandwidth | The frequency range of a particular transmission method |
resolution | The dimensions of an image, in pixels, typically expressed as the number of horizontal pixels across and the number of vertical pixels down |
subagent | An agent who sells subsidiary rights on behalf of a primary agent |
java | A powerful, Web-friendly programming language developed by Sun Microsystems that gives programmers substantial control over the look and function of the interface. |
agent | A publishing professional who shepherds books and authors through the publication process |
paid-on-delivery subscription | Term subscription, the price for each issue of which is collected when it is delivered or, in case an advance payment is made with order, the prorated balance is collected at time of delivery of each issue. |
net amount received | Usually the amount actually received by the publisher from sales of a work, sometimes also after taking out taxes and/or certain expenses (watch those contract definitions!). |
shutter speed | A shutter electronically controls the amount of time that light passing through a lens exposes onto the CCD |
editorial letter | The list of suggested changes an editor will ask an author to make prior to publication |
pre-empt | When a publisher really likes a project they may make an aggressive offer in order to pre-empt an auction (also known as "taking the book off the table") |
reliability | The degree to which a research sample result conforms with the result that would be obtained if a complete census were taken. |
hertz | A unit used to measure frequency |
slate | . A small blackboard-like device recorded on-camera that gives program information (name, title, date, take numbers). |
video | The visual portion of television production. |
browser | An application used to view and navigate the World Wide Web and other Internet resources. |
bitstream | A collection of data, as in video or audio data compressed to a file or transmitted between devices. |
query letter | A letter describing your book, which will hopefully make an agent want to read more |
unit audit | An audited report attesting to the accuracy and validity of the number of units, plants or establishments a ublication is serving. |
matte | An image mask used to define the transparent areas of each frame to be used in superimposing multiple clips |
season | Publishers organize their titles by season |
a/v mixer | See audio/video mixer. |
opaque | Regions of a superimposed image that are solid (not transparent), and therefore cover over the underlying image |
delivery date | When your manuscript is due |
intranet | A private network that uses Internet-related technologies to provide services within an organization. |
sponsorship | Payment for advertising related to an event or programme that supports the running of the event or the production of the programme |
antialias | To smooth out a jagged or stair-step appearance or motion between adjacent points so that it appears continuous. |
meta tag | A specific kind of HTML tag containing information not displayed to the user. |
territory | The countries in which rights are granted in a publishing contract. |
bug | Problem with computer software or hardware that causes it to malfunction or crash. |
bleed | 1 |
composite | See |
merchant account | A contracted agreement between a merchant or business owner selling a product and the credit card company responsible for collecting the sale proceeds |
hardware | Hardware comprises all of the tangible elements in a computer, as distinguished from the data it contains or operates on and the software that provides instructions for the hardware to accomplish tasks. |
anti-alias | Removing the jagged edges from letters or graphic elements such as titles and 3D objects. |
jitter | Small and rapid variations in a waveform due to mechanical disturbances, changes in the characteristics of components, supply voltages, imperfect synchronizing signals, circuits, etc. |
kb | A (or kilobyte) unit of information or of computer storage equal to one thousand bytes. |
arcs | Advance copies of a book for review |
new media | Online and digital ways of receiving information. |
publisher | The company that publishes your book. |
hiatus | A scheduled period of inactivity between advertising flights. |
voice over | The voice in the background heard as the narrator. |
nonexclusivity | When a publisher only has nonexclusive rights in a certain territory the author may then grant those rights to another publisher as well. |
original | The earliest generation in the archive |
frequency | A measurement of an analog signal's vibration, represented as cycles persecond or Hertz (Hz). |
conservation plan | A clear articulation of the decision-making process around a proposed course of action, the likely effects of such action and its justification. |
d series tape formats | A series of broadcast digital formats, designated D1, D2, etc |
sync | The portion of an encoded video signal that occurs during blanking and is used to synchronize the operation of cameras, monitors and other equipment |
nanosecond | A measurement of time |
emulation | A digital preservation strategy that uses current software to simulate original or obsolete computer environments |
scission | The process in which a chemical bond in a molecule is broken either by reaction with another molecule, such as water, or by the absorption of a high energy photon. |
go-tos | Programming instructions that tell a computer to skip from one line of code to another |
html | HyperText Markup Language (HTML) is a programing language for web pages |
php | Programming language used for creating software that is part of a web site. |
logotype or logo | Two or more letters or a whole word or distinctive setting of a name, cast as a single piece of metal; a standardized pattern as for the advertiser's name or trademark. |
video blog | a blog the produces regular video content often around the same theme on a daily or weekly basis |
bdi | A measure of the strength of a brand's sales in a particular geographic area indexed to the national sales average. |
blurb | A quote from an author or reviewer in praise of a book |
cartridge | A case or container, inserted into a larger piece of equipment, which is easily exchanged, for example a game cartridge in a console, or an ink cartridge in a printer. |
lumen | 1 |
eform | An electronic form that is filled out by a user and sent over a network |
treatment | A brief description of a film topic or idea. |
fiber optic | Fiber optic technology uses glass (or plastic) threads (fibers) to transmit data |
noninterlaced | The process of scanning whereby every line in the picture is scanned during the vertical sweep. |
genre fiction | A blanket term that refers to books with certain familiar settings and plot conventions |
quadraplex | See 2-inch Quad/Quadraplex. |
mass market paperback | Rack sized paperback |
cohesive force | The force that holds a material together. |
uxga | Resolution of a computer generated image |
digital | A signal which consists of a series of discreet values, as opposed to an analogue signal, which is made up of a continuous information stream. |
duration | A length of time |
narrative nonfiction | Nonfiction that illuminates through story |
relative humidity | The amount of water in the air relative to the maximum amount of water that the air can hold at a given temperature. |
ilink | See |
reprint | 1 |
display device | A display device is a presentation device for visual information |
glitch | A form of low frequency interference, appearing as a narrow horizontal bar moving vertically across the picture. |
aspect ratio | Aspect ratio refers to the relationship or ratio between the width of the image and the height of the image |
y-cable | A cable that splits the monitor signal so that it will work simultaneously with both a monitor and a LCD panel. |
bmp | The standard Windows bitmap still image file format |
dc | Direct Current |
oe | The unit of magnetic field strength |
source code | Program instructions in their original form |
encryption | A procedure that renders the contents of a message or file unintelligible to anyone not authorized to read it |
cross-fade | See |
micron | A unit of measure for the thickness of magnetic tape |
hydrolysis | The chemical process in which scission of a chemical bond occurs via reaction with water |
dhtml | A new version of HTML, developed by Netscape and expanded by the W3C (the World Wide Web Consortium) |
denotation | A description of a media text indicating its common sense, obvious meaning. |
video art | The term 'video art' is understood to refer to expressions of visual art in which video is used as a medium, both in the production process and the presentation. |
playback hardware | Equipment needed to play back video |
application programing interface | An API is a documented interface that allows one software application to to interact with another application |
foldover | Tape that has folded over resulting in the oxide surface facing away from the heads. |
perfect binding | Method that produces flat opening, as in telephone directories; distinguished from side (saddle) stitching. |
hz | Hertz |
code | Instructions written in a language a computer can understand and execute |
net surfing | Browsing or exploring a network or the World Wide Web to find places of interest, usually without a specific goal in mind |
transcode | The process of converting a media file or object from one format to another |
longitudinal recording | A recording format in which a slow or fast moving tape is passed by a stationary magnetic record or play (write or read) head |
frame rate | Playback speed as determined in frames per second |
crawl | To scroll a line of title text sideways, left or right across the screen |
a social utility that connects people with friends and others who work, study and live around them | |
pet | Abbreviation for Polyethylene Terephthalate. |
mp3 | An audio file format, especially popular for downloading songs from the web and for storing music in and portable music players |
operating system | The base-level software on which applications like word processors or Internet browsers run |
quintile | The division of the audience or sample into five equal groups ranging from heaviest to lightest amount of exposure to any medium. |
compressor | Program by which files are |
decoder | A device used to recover the component signals from a composite (encoded) source |
database | A collection of information concerning a certain topic organized in a logical fashion for easy access and speedy retrieval. |
html | The code used to generate hypertext documents on the World Wide Web through the use of tags and attributes |
crosslinking | A chemical reaction of polymers |
internet service provider | A business that delivers access to the Internet, usually for a monthly fee |
publisher‚äôs statement | Certified statement of circulation and distribution data for a six-month period made by a publisher and issued unaudited, but subject to audit. |
pot | See potentiometer. |
field | The building blocks that create cataloging records |
2-3 / 3-2 pulldown | Process used to convert material from film to interlaced NTSC display rates, from 24 to 30 frames per second |
cav | The disc speed remains constant while the head-to-disc speed changes |
rhetorical questions | the devil's preferred method of beginning query letters |
ccd | Charged Coupled Device |
emoticon | A cute sideways face created by using special characters on the keyboard |
rebate | 1 |
path | The hierarchical description of where a directory, folder, or file is located on your computer or on a network |
unpaid distribution | A term used in the ABC report; reported by averages for the six-month period covered by that report |
archival storage | Storage conditions specifically designed to extend or maximize the lifetime of stored media |
cpm | Cost per 1,000 impressions |
passivate | A chemical process which forms a protective coating on a metal |
connotation | A description of value, meaning or ideology associated with a media text. |
ntsc | National Television Standards Committee created the first international television system for use in the U.S |
gain | Overall audio output volume |
video preservation | An archival system that ensures the survival in perpetuity of the program content according to the highest technical standards reasonably available |
breakdown | The division of circulation as to types of business or industry reached, the functions or titles of recipients, and/or their demographic characteristics or geographical location. |
hit | A single user accessing a single file from a web server |
telemarketing | Using the telephone to promote and sell goods and services. |
ip address | A string of four numbers separated by periods (such as 111.22.3.444) used to represent a computer on the Internet |
strip | A program scheduled at the same time each day, typically Monday-Friday. |
share | The percent of an audience tuned to a particular program at a given time. |
social media monitoring | A process of monitoring and responding to mentions related to a business that occur in social media. |
removals | Names of individuals or companies removed from the mailing list of a publication. |
domain name system | A database system which looks up host IP addresses based upon domain names |
rear projection | Projecting an image through a translucent screen material for viewing from the opposite side. |
advertising | Making something known generally or in public, especially in order to sell products or services. |
vbr | Acronym for Variable Bit Rate |
pal | Phase Alternation by Line |
network | An arrangement of devices such as servers, computers, and printers joined by transmission paths by which programs make requests of one another |
first pass pages | Once the manuscript is copyedited, the pages are then type-set and designed to look like how they'll look when the book is bound |
alpha channel | Extra information stored with an image to define transparent areas used for keying and superimpositions |
open source | A technique for writing software in which original authors make source code freely available for modification and improvement by any programmer who wishes to collaborate on the project |
mirroring | Duplicating a file, typically a Web site, in another location so as to distribute access to or safeguard the original work. |
snow | 1 |
rgb | Acronym for red, green & blue |
transparent | Regions of a superimposed image that are invisible, and therefore show through to the underlying image, as used for logo overlays and blue-screen effects |
object-oriented | A style of computer programming that emphasizes writing chunks of code in a generic and encapsulated way in order to reuse these code "objects" for future projects. |
hyperlink | A highlighted word or picture within a hypertext document that when clicked takes you to another place within the document or to another document altogether. |
scroll | Graphics that roll from the bottom to the top of the screen (e.g., end credits). |
commission | The amount an agent receives for their services |
phono connector | See |
positive | 1 |
link | A highlighted word or picture within a hypertext document that when clicked bring you to another place within the document or to another document altogether |
white balance | White balance is the camera setting that adjusts for lighting in order to make white objects appear white in photos |
non-qualified distribution | That circulation which doesn't conform to the field served and definition of recipient qualification. |
bit | Shorthand for binary digit, which has two optional values "0" or "1." Eight bits means 8 binary digits |
internet explorer | A free web browser application from Microsoft. |
cookie | Information stored on a user's computer by a website so preferences or details are remembered for future visits to that site. |
thermal | An effect related to changes in temperature |
partial | A partial manuscript |
green screen | A common special effects procedure in which a subject is photographed in front of a uniformly illuminated blue or green background |
world wide web | The Web (WWW) is a constellation of servers that supports a specific form of documents coded in HTML, a format that allows users to navigate via links to other documents in different servers |
genre | A category of media texts characterized by a particular style, form or content. |
retensioning | The process where a tape is unspooled onto a take-up reel and then rewound at a controlled tension and speed |
fill light | A third light used in studio production designed to fill in and eliminate shadow areas caused by the use of a key light. |
carrier | The physical medium on which the video/data is recorded. |
iso | The organization, founded in 1947 and made up of representatives from national standards bodies, that produces worldwide industrial and commercial standards. |
domain name | The official name of a computer connected to the Internet |
british commonwealth | A huge list of countries, territories, and random islands, many of which you may not have ever known existed, and which were once apparently colonized by Mother Britain |
bound galleys | (see "galleys") |
frames | The individual video images that make up a moving sequence |
pan | See balance. |
roll | To scroll lines of title text vertically up or down the screen |
two-color process | Reproduction process from two plates printed in contrasting colors giving a fullcolor effect. |
rh | Abbreviation for relative humidity. |
spotmeter | A device that measures the intensity of reflected light, like on a lighted set. |
congestion | A state occurring in a part of a network when the message traffic is so heavy that it slows down network response time. |
indemnity | In a publishing contract a publisher will typically require the author to indemnify the publisher against losses sustained due to a breach in the author's warranty (see also "warranty") |
mb | A megabyte is a unit of information or computer storage equal to one million bytes. |
editorial | 1 |
gain | Gain is a system's mean ratio of signal output to signal input. |
cdi | A measurement of a brand's sales potential using sales of all brands within a category in a specific market indexed to national sales average. |
dolly | Any apparatus upon which a camera can be mounted, which can be moved around smoothly. |
shutter speed | The shutter electronically the amount of time that light passing through a lens exposes onto the CCD |
shuttle | To move rapidly through a program, as with scan forward or scan reverse VCR controls |
video sculpture | An installation consisting of one or more monitors, its form reminiscent of a 'traditional' sculpture |
registration | The laying down of the rights of ownership, the identity and the condition of an object or group of objects |
video installation: multichannel | An installation in which at least one of the media used is video. |
pedestal | 1 |
royalty period | The accounting schedule for royalties |
book plates | Stickers that go in the front of a book and often allow the owner of the book to sign their name |
contrast | The difference between the brightest and darkest parts of the picture. |
buyer | The person at a bookstore or library who is responsible for ordering books. |
leadroom | The area between a subject shot in profile and the edge of the screen they are facing. |
online | Storage and retrieval system where assets are immediately available for use or directly connected to a network or computer through fixed disk storage. |
complexity | The use of a variety of camera angles and editing to enhance the intensity of action in a scene. |
copyeditor | A grammar and spelling ninja who is responsible for making sure books do not have typos, geographical errors, or dangling modifiers |
pc | 1 |
download | To transfer data from a larger "host" system to a smaller "client" system's hard drive or other local storage device |
software-for-hardware | A type of emulation that simulates a program's native hardware environment on a machine that it was never intended to run on |
decibel | Logarithmic measurement of signal strength |
direct mail | Advertising or marketing material posted to people at home or work. |
netnews | The content of USENET. |
response rate | In sample research, a calculation of the percentage of initially designated sample units providing a response in a given survey |
gross rating points | The sum of individual ratings in a media plan. |
hacker | computer programmer of outstanding skills |
trade paperback | Mid-size paperback. |
media literacy | The process of understanding and using the mass media in an assertive and non-passive way |
broadband | High-speed data transmission or a transmission medium in which a wide range or band of frequencies is available to transmit data, allowing more information to be transmitted in a given time frame |
bit mapped graphics | The type of graphic that is defined and addressed on a bit-by-bit basis which makes all points on the screen display directly accessible. |
movie file | The file created by combining the audio, video, and still images contained in your project |
compression | The term used to describe the method of eliminating redundant information in each frame of digital video |
copy protection | A software lock placed on a computer program by its developer to thwart piracy |
backing | Backing film layer that supports the magnetic layer in a magnetic tape |
loop | a brief, repeatable audio segment (usually one or two measures long) used as a building block of a song created using music-creation software. Such a song might include a drum loop, a bass loop, a keyboard loop, and a guitar loop, all of which are combined and repeated to create a song. |
dimmer switch | A control used to gradually increase and decrease the electricity sent to a lighting fixture, thereby affecting the amount of light it gives. |
business publication | A business publication is one dealing with management, manufacturing, sales or operation of industries or businesses, or some specific industry, occupation or professions, and which is published to interest and assist persons actively engaged in the field it covers. |
downstage | Toward the camera. |
read receipts | An optional email feature that notifies you when a recipient has opened the email message you sent him |
data rate | The speed at which data is transferred, as in bytes per second |
reinterpretation | The most radical preservation strategy is to reinterpret the work each time it is re-created |
stinger | It's a new category of soundtracks |
hypertext transfer protocol | The protocol used by the World Wide Web to transfer HTML files. |
literary fiction | Fiction that is characterized by a plot that is typically beneath the surface and which is usually characterized by a unique and recognizable prose style. |
bookmark | A routine that allows you to save a reference to a site or page that you have already visited |
royalties | The amount an author receives on every net copy sold of their book (see "net sales") |
rom | See ROM image. |
preservation | The total of measures and actions aimed at consolidating the condition of an object, counteracting detected decay or preventing further decay that can be expected with certainty to occur within the foreseeable future. |
macro lens | A lens used for videography when the camera-to-object distance is less than 2 feet |
residuals | Fees paid to performers and other creative talent for subsequent exposures of their filmed or video programs or commercials. |
coverage area | The specific geography where a media vehicle has its coverage |
hygroscopic | Said of a material which has a tendency to absorb water |
gamma | A display setting related to the brightness of the middle tones of an image |
protocol | A specified, agreed-upon format that determines how computers send and receive data to and from each other on a network |
production values | Describes the quality of a media production—which is generally proportional to the money and technology expended on it. |
credit | Title text that identifies the people who contributed to a production |
psychographic | Describes consumers on the basis of some psychological trait, characteristics or life style. |
real audio/video | A product that works in conjunction with some Internet browsers to enable the user to listen or view live or pre-recorded content in real time. |
stress | Force per unit area, such as pounds per square inch (psi) |
remaster | See migrate. |
spam | Unwanted, unsolicited emails frequently used to sell. |
decode | See |
trade publication | Serving a specifically definable industrial, business, service or professional audience. |
construct or construction | As a verb, the process by which a media text is shaped and given meaning |
fps | Frames per second |
exclusivity | 1 |
micro site | Small website with a focused message |
unearned | When an advance has not "earned out" the book is said to be "unearned." |
remote login | Operating a remote computer over a network as if it were a local computer |
transfer | See migrate. |
chat | A text-based interface allowing multiple users to write messages and reply to each other in real time |
unpaid copies | Circulation or distribution that is either entirely free or at a price inadequate to qualify them as paid in accordance with established rules. |
buy-out music | Production music purchased for a one-time fee, as opposed to a lease or per-use fee schedule. (see also production music.) |
mechanical | Assembly (paste-up) of the elements of an ad on layout paper or board to indicate position and size from reproduction. |
long form | Any television commercial longer than two minutes |
import | To bring media elements into your current working space |
software | Computer programs held in the storage of a computer for some application |
galleys | Advance copies of a book for review |
quicktime | A proprietary digital video format easily encapsulated and downloaded over the internet |
query | A general question posed to a person or group over the Internet.Internet users are generally so helpful that if one asks an appropriate query to the correct discussion group, one will often receive many useful responses |
option | A provision in a contract that typically gives the publisher an exclusive period of time to consider and offer on the author's next work |
out of print | When a book is no longer being actively sold by a publisher it is said to be out of print, and often an author will be able to "revert" the rights |
xga | A standard introduced by IBM that includes VGA as well as resolutions up to 1024 pixels by 768 interlaced lines. |
vehicle | Anything capable of exposing advertising to customers. |
desktop | 1 |
host | A computer that allows users to communicate with other host computers on a network. |
data compression | A techique that provides for the transmission or storage, without noticeable information loss, of fewer data bits than were originally used when the data was created. |
term of license | Sometimes contracts are for a set number of years |
lux | A measurement of light |
flow through | In some contracts when there is subrights income (see "subrights") the author's share of the revenue is allowed to "flow through" directly to the author without being held by the publisher until the end of a royalty period. |
java | An object oriented programming language created by Sun Microsystems |
ieee 1394 | See |
auction | When multiple publishing houses are interested in acquiring a project they will sometimes bid against each other in an auction |
character generator | Electronic device which produces graphics and characters for creating video titles. |
i.f.c. | Inside front cover (also called second cover). |
saddle stitching | Stapling pages, sections, or signatures together with wire from the outside fold along the fold to the center spread; distinguished from side stitching. |
cyclorama | Large, seamless cloth or curtains that are hung on tracks to provide backgrounds for studio sets. |
viral marketing | A marketing strategy that encourages the audience to pass on the marketing material themselves |
server | A computer program that provides services to other computer programs by responding to requests and supplying or accepting data |
ftp | A method for uploading files to and downloading files from Web sites and other computers connected to the Internet |
hardcover | Books that are bound in cardboard or some other sturdy fashion, possibly featuring a dust jacket, and usually retailing at a higher price than paperbacks. |
record | The basic unit of a database |
critical | A reflective position on the meaning, biases or value messages of a text |
attenuate | To reduce audio strength or volume. |
analog | A continuously varying electronic signal |
headroom | the space between the top of a person's head, and the top of the video screen. |
props | Objects used in the scene either by actors or as part of the set design |
control number | A unique number assigned to a specific element of a work. |
A platform that allows users to share 140-character-long messages publicly | |
off-site storage | Facilities located at a distance from the organization's primary location that are used for storing collection materials |
ega | EGA is an image which displays 640 pixels by 350 lines with 16 colors from a palette of 64 colors. |
throw distance | Length of the projection beam required for a projector to produce an image of a desired size. |